Robert Scoble

Tech firms turn to social media to reach consumers (Reuters)

SAN FRANCISCO (Reuters) - Recognizing the limits of traditional advertising, established technology companies are diving headlong into the sometimes chaotic landscape of social media to promote their products.

How to be Web Famous

Being famous is relative. These days, you can be famous on MySpace, Facebook, and Twitter. Or, you can use those platforms to launch yourself into Internet stardom. Who better to talk about how to become famous online but the...

Scoble calls for companies to use Friendfeed

Robert Scoble, the celebrated ex-Microsoft blogger was recently interviewed by CIO Magazine. For aggregating content, Scoble says he makes considerable use of Friendfeed. He points out that although companies are beginning to...

Paul Chaney: The Social Media Spokesperson

This is a sequel to my most recent post dealing with company blogs. Today, I answer the question, "Should a company have one person as its 'voice' in the market via various social media platforms?"The simple answer: Yes!...

Systm Episode 33 - DIY Live Broadcasting Online

Live video broadcasts from a cell phone? On the flight home from CES 2008 we realized watching Robert Scoble walking and streaming live video with Qik was way cool... and something we wanted to play with on Systm. It's pretty...

Top 40 technology news sites – the definitive guide

Looking for technology news? The editorial team at BLORGE has compiled a list of the top 40 most important, influential and informative technology news sites, other than BLORGE, that will help you keep up to date with the...

Do We Need PR Anymore Now That We Have Social Media?

The provocatively titled "Is Social Media Killing PR?" event in San Francisco this week has generated a flurry of blog posts, and fueled the ongoing cacophony of Tweets, was hosted, where else, a PR firm. The discussion hosted...

The China 2.0 Tour swings by Shanghai

Today is the second and final day of the Shanghai leg of the inaugural China 2.0 Tour organised by our good friends from the China Business Network, Web2Asia and CNReviews. The week-long tour aims to give participants an...

Is Social Media Killing PR? (Or Maybe Vice Versa?) [BoomTown]

Last night, BoomTown was at the Horn Group offices in San Francisco, to appear on a lively panel called "Is Social Media Killing PR?" Focused on the "future of the media ecosystem," it was inspired by recent blog rants by Jason...

No One Cares, You Are Doing It Wrong, And That Is Awesome

Marketers are confused these days. The things that have worked for decades aren’t working anymore. Can you imagine if you worked for 30 years in your given vocation and then, almost over night, all th...

1 2 3 4 5 next »