Business: State pushes fish as healthy, tasty choice - Agriculture Ministry hopes campaign will...

By Stephan Delbos Staff Writer, The Prague Post December 3rd, 2008 issue Fishermen drain the Vavřinec pond in central Bohemia, hoping a public interest in fish will become more than a holiday habit. The campaign's three phases 1. 2008 Information and Education Raise public awareness of the quality and variety of fish products and educate the public about the health benefits of eating fish 2. 2009-11 Trying It Out Gradually change the public's attitude toward fish and increase interest in fish as a substitute for red meat 3. 2012-15 Sustaining it Expand production and distribution of the fishery industry and promote the concept of one meal of fish per week Source: Agriculture Ministry Czech families may buy two carp instead of one for the traditional Christmas meal this year and could begin eating the national fish on a... [read full story]