BtoB Magazine Names Kodak's Jeffrey Hayzlett Business to Business Marketer of the Year

Source: Eastman Kodak Company, 2008-Nov-12 Jeffrey W. Hayzlett, Chief Business Development Officer and Vice President, Eastman Kodak Company, has been selected by BtoB Magazine as the Marketer of the Year for 2008. Hayzlett received the award at a ceremony earlier today in New York City. BtoB's "Best 2008" issue is available online at http://www.btobonline.com. "Kodak has transformed itself in the past few years and substantially grown its b-to-b business," said BtoB Editor Ellis Booker. "Jeff Hayzlett has spearheaded much of this change, pushing the envelope by launching a slew of sponsorship, event and online marketing initiatives." In January, Hayzlett oversaw Kodak's participation on NBC's "The Celebrity Apprentice." A team of celebrity contestants developed a Kodak mobile printing station to drive brand messaging and... [read full story]