Facebook: The What-chu-talkin’-’bout-Willis Ad Conundrum [BoomTown]

The one truly interesting factoid in The Wall Street Journal’s piece about the efficacy (or lack thereof) Facebook’s engagement ads today was this one about its results in the graphical ad business versus rival MySpace: The company says 70 of the U.S.’s 100 largest advertisers have advertised on its site since 2007. But its share of total number of U.S. online display ad views was just 1.1 percent, according to market research firm comScore Inc., in its most recent report in June. News Corp.’s Fox Interactive Media Unit, which includes rival MySpace.com, is the market leader with 15.9 percent of display-ad spending, according to comScore.” This is what is known in the BoomTown lexicon as a classic What-chu-talkin’-’bout-Willis? moment. That’s an especially astonishing number, because MySpace has been steadily losing audience... [read full story]