How the 'godless' ad was created

The maker of the spot insists it wasn't meant to question Hagan's faith. It was going to be used as a last resort. By Rob Christensen rob.christensen@newsobserver.com RALEIGH The famous – or infamous, depending on your point of view – “godless” TV commercial in North Carolina's campaign for the U.S. Senate almost didn't happen. For starters, Republican Sen. Elizabeth Dole's campaign didn't think Democratic challenger Kay Hagan would follow through with plans to attend a Boston fundraiser hosted by a couple known for promoting atheist causes. Certainly not after the Dole campaign had sent out a news release attacking Hagan for even scheduling such an event. Even then, Dole's campaign thought it would run such an ad only as a last resort. And then it would be the mildest version of the ad. So says Fred Davis, the... [read full story]                    

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