EMC Corporation and social media marketing

Every week I encounter people working for large organizations with huge marketing and PR budgets who are resistant to the ideas of The New Rules of Marketing & PR. They're used to the things that worked in an exclusively offline world (TV ads, tradeshows and events, media and analyst relations, Yellow Page ads, direct mail, and the like) and they don't want to experiment. Or there might be an individual who wants to jump into new marketing, but the bosses are resistant. Or the PR department is scared of "losing control of the message." EMC is a big company (revenues in the USD$10 Billion plus range) and is jumping into social media marketing. Unlike other large organizations that are good at making excuses, EMC is good at experimenting. For example, at the EMC World Conference 2008 (which brings together 9,000 people), EMC... [read full story]