Case Study: Cricket Goes Bowling for Innovation - BusinessWeek

A fast, colorful new form of the old English game is winning fans, and billions of dollars The sport of cricket dates back more than 400 years, yet few matches have been more game-changing than the contest between the Bangalore Royal Challengers and the Kolkata Knight Riders last April. Instead of waiting days for the final run or wicket, the 55,000 fans were treated to a shortened version that was over in less than three hours. Forget cricket's storied past. An international cast that includes Bollywood stars, corporate giants, and a Texan-born billionaire is betting that this new format is cricket's future. Indeed, backers of Twenty20 cricket, as it is called, predict the sport could overtake soccer in global popularity and revenue. Ridiculous? Not necessarily. The Indian Premier League, which began its first-ever... [read full story]                    

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