ADDING MULTIMEDIA Consumers Select the New Face of the California Happy Cows Campaign Through "Aud..

It’s no secret that great milk comes from Happy Cows, and Happy Cows come from California. Cows from around the country and the globe have caught on and will have the chance to audition to become the next California Happy Cow, joining the ranks of Diane, Janice and Sadie. Thanks to the latest advertising campaign from the California Milk Advisory Board (CMAB) and Deutsch LA, consumers can cast their votes online for the cow they deem most worthy of the illustrious Happy Cow title. In this next phase of Happy Cows advertising for Real California Milk and Real California Cheese, the integrated TV and Web campaign will deliver 10 new TV spots which will act as a series of “audition” commercials. The first four of these 30 second commercials, which debut nationally on October 13, include “wannabe” Happy Cows from all over the... [read full story]