It began purely as a grocery delivery business, bringing Waitrose's selection of everything from baked beans to runner beans to your door. Now Ocado is moving into toys as it makes a play for a bigger part of the online retail market. Customers will be able to order Transformers, products by Playmobil, Hasbro and Mattel, CBeebies cuddly toys, Bob the Builder and “classics” such as Crayola crayons, Cluedo and Corgi cars - alongside more than 15,000 Waitrose and branded food-and-drink products as Ocado, after eight years in which it has yet to make a full-year profit, diversifies. Jason Gissing, the marketing and finance director, said yesterday: “We surveyed 50,000 customers earlier this year. They told us they love the service but that we were too expensive and didn't sell a broad enough range. So we cut our prices to match...
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