Time Inc. Preps 'Two-Year' Plan To Get Through Rough Economy; Newsweek Tries To 'Reimagine'...

Monday October 13, 1:58 pm ET By David Kaplan With Time Inc.'s print ad revenues trending downward and digital growth likely to miss the company's expected 53 percent gains, chairman and CEO Ann Moore is working on a two-year plan designed to manage the magazine unit through the downturn, TimesOnline reports . Moore doesn't reveal too many details about the strategy, saying she "doesn't know" if there will be layoffs. -- Blame the bankers: Moore does try to bat away rumors about a possible sale of the UK-based IPC division, which houses titles such as NME, Country Life, InStyle and its Southern lifestyle titles, Moore responds: "Where did you hear that from? I know, wishful thinking from bankers hoping for a mandate." Later on in the interview, she defends Time Inc. as a "cash cow" for Time Warner (TWX). Specifically, Moore... [read full story]