Monday October 13, 2:24 pm ET ANN ARBOR, Mich., Oct. 13 /PRNewswire/ -- Borders today announced that it has once again been honored with a Fusion Award from RIS News for its innovative cross-channel retail strategies. The Fusion Awards honor retailers for their excellence in cross-channel and e-commerce operations. RIS News also recognized Borders with a Fusion Award for its cross-channel strategies last year. Borders achieved a milestone in cross-channel retailing earlier this year when it launched its own e-commerce site -- Borders.com. The site is rich with innovations that bring the bookstore experience to life online, including the Magic Shelf(TM), a virtual bookshelf that allows customers to easily view book, music and movie titles much the way they browse the book tables and displays and bookshelves in their favorite...
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