I like to see corporate executives in commercials, in blogs - passionately talking about their products: Lee Iacocca, Sir Richard Branson, Jonathan Schwartz, Bill Marriott, The Busch and Coors and Ford family members. And I am pleased to see Dan Hesse's do the same for a struggling Sprint. His commercial is the only reason I opened a marketing piece from Sprint last week. It was about its Simplify Everything plan - $ 99.99 a month for unlimited calling, texting, GPS etc. And alongside was a mailer from Verizon also for $ 99.99 FiOS Triple Freedom - Internet, TV and Phone plan. $ 200 for the quadruple play - not bad, I go. Then I start adding up the "extras" I would be signing up for Mobile plan for other family members: with Sprint for 3 others - calling only would be $ 79.98 a month all the way to the Simplify Everything...
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