From ANI Melbourne, Oct 13: Tourism Australia's new campaign is under fire for targeting 'white-collar' professionals, and excluding older tourists, families and singles. Roger March, a marketing expert at the Australian School of Business criticized the new 40 million dollar advertising campaign inspired by the film Australia for targeting city-dwelling white-collar professionals only. Filmmaker Baz Luhrmann created two ads for the publicity of the release of his blockbuster next month. Both ads depict how a trip to Australia helps stressed-out couples living in cities get their lives back on track. March said that the portrayal of urban couples without children was a "high-risk strategy", as it might not have the desirable impact on other potential visitors. He said that the ads were too focused on one type of traveller....
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