Portman Group bans ShotPak vodka

ShotPak, a vodka drink packaged in sachets, has been pulled off shelves after alcohol industry body Portman Group found the drink could be mistaken for a soft drink and may appeal to children. The regulator says that the sachets could also encourage rapid and excessive drinking. The pre-mixed vodka drink is available in four flavours - apple sour, lemon drop, purple hooter and kamikaz - and is produced by Florida-based Beverage Pouch Group and imported into the UK by Chilling Rocks Beverages. The Independent Complaints Panel, which judges complaints under the Portman Group Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks, says that the drink also breaches the Code for encouraging rapid drinking. The Panel decided the packaging overall incited consumers to drink them in one go. Additionally, the... [read full story]