Bradley Johnson Digs Through the Archives to See What Marketers, Media and Agencies Did Right and Wrong in the Past By Bradley Johnson Published: October 13, 2008 "Consumer pessimism is more widespread than at any time in the past 25 years, according to the latest consumer attitude survey." "Now that the crisis is here, there is a sudden frantic effort to visualize its implications. ... Government and business seem equally unsure." "'Our clients just don't know what's going to happen. We've never seen anything like it before.'" All the above statements appeared in Ad Age -- from October to December 1973. The energy crisis, inflation and a crisis of leadership in Washington added up to a devastating recession that ran from November 1973 to March 1975. Unemployment reached 9%; inflation surged to 11%; the stock market crashed...
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