TOM WALSH: Merger too hard to think about

Merger too hard to think about BY TOM WALSH • FREE PRESS COLUMNIST • October 10, 2008 So, Chrysler LLC is talking with General Motors Corp. about merging, eh? That means Jeep would join forces with Hummer, when no one is buying SUVs. And Dodge and Chrysler brands could sell alongside Buick and Pontiac and GMC in a five-point -multi-channel system full of brands that can't survive on their own. Both companies have way too many dealers and too many employees and too many plants now. So the combined entity would have way, way, way too many dealers and workers and buildings. That some form of GM-Chrysler tie-up is even under serious discussion -- as some well-wired people tell me it is -- is a surefire indicator of just how desperately some people want to exit the automobile business. By some people, I mean... [read full story]                    

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