By Nadji Tehrani, Chairman and CEO (This article originally appeared in the August 2008 issue of Customer Interactions Solutions.) Recently, we began a discussion of 32 principles of modern marketing with the first five principles. Here, we present numbers 6 through 11 on the list, and we will continue to revisit this series for the next several issues of Customer Interaction Solutions®. 6. Why cover marketing when the focus is on customer service and customer interaction? As indicated in my July editorial, this publication began its life in 1982 as Telemarketing® magazine, the magazine of electronic marketing and communications. At that time, the focus was heavily in outbound calling for prospecting sales, sales support, etc. Later, with the advent of 800 toll-free numbers, we gradually grew up as an industry and discovered...
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