New Research from Mediaedge:cia Shows Coca-Cola and Adidas as the Beijing 2008 Sponsorship Winners

The Beijing 2008 Olympic Games have been heralded as a resounding success for China, the organisers and athletes alike. But for the 12 brands that were the official Global Partners of the Beijing 2008, spending a total of $866m on their sponsorship, did it really deliver on their aims? Overall, the 12 official Global Partners collectively increased awareness of their brands amongst Chinese consumers by 84%, an... [read full story]