Microsoft continues its push to change the rules of the online-advertising game
zdnet.com
22-Sep-2008 4 related
        

Posted by Mary Jo Foley @ 10:01 am , the company is stepping up its campaign to change the way that the efficacy of online advertising is measured. On September 22, Microsoft announced that the beta of its “Engagement Mapping ROI” reporting tool will now be available to all advertisers using its Atlas ad platform. Before today, the Engagement Mapping tool was available only to selected beta testers.... [read full story]                    

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kirberts.co.uk
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bbc.co.uk: Sunday papers bbc.co.uk

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bbc.co.uk
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tiscali.co.uk
13 hrs ago
        

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