The Seinfeld Ads Spiced Up Bill Gates' Image. Will Future Microsoft Ads Do The Same For Vista?

Posted by: Peter Burrows on September 19 I, like my colleagues Rob Hof and David Kiley, actually like the new Microsoft ads featuring Jerry Seinfeld and Bill Gates. They humanize the company—and certainly Gates—in a nice way. Microsoft senior veep Bill Veghte says the spots have been hugely successful as a “conversation starter,” drawing 550 unique impressions. But Microsoft’s ad challenge will get tougher from... [read full story]