RM appoints EuroDirect for new channel launch

Royal Mail has appointed EuroDirect to handle its data services for the launch of its new brand engagement channel, Matter. The online driven channel encourages consumers to sign up for free to Matter.co.uk to receive a box full of products from various brands. The box, which fits through a standard UK letterbox, contains a range of branded goodies in a bid to endorse the brand, as well as raise consumer... [read full story]