THIS column is being filed later than usual and it’s the Olympics what’s to blame. No I’m not in Beijing befuddled by smog, but behind my desk in New York and for the past 20 minutes I have been searching fruitlessly for live coverage of the opening ceremony. I can’t find anything except photographs. Looks like I’ll have to wait until this evening - Friday - when NBC starts airing its Olympic coverage. Where is the internet when you need it? NBC Universal, owned by GE, paid more than $900m (€599m) for exclusive US rights to the event and is reportedly already on track to pay that off and more in advertising despite a slowdown in spending on advertising. The big gamble this year is on how well NBC does on the net. In a memo to staff recently, Jeff Zucker, NBC Universal’s chief executive, has described this Olympics as “the...
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