Campaign Reflects Flagstar's Progressive and Innovative Approach to Delivering Banking Services will begin its most significant brand advertising effort to date when a new campaign debuts Friday, August 8, during the televised opening ceremonies of the 2008 Summer Olympics. The campaign includes television, print, radio, Web and in-branch advertising and is scheduled to run in Flagstar's three banking states of Michigan, Indiana and Georgia. The concept of the TV commercial plays to the unique experience Flagstar provides its customers. The introductory 30-second commercial depicts consumers with boxes on their heads who need to "open their eyes" to the refreshing service and product offering from Flagstar. "Our customer satisfaction ratings outpace the industry," said David Joyce, first vice president--marketing director at...
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