Microsoft looks to Facebook to expand Live Search

Some question whether integrating Live Search into Facebook will boost flagging engine July 25, 2008 (Computerworld) Microsoft yesterday announced that it is expanding its banner advertising agreement with Facebook Inc. to include Live Search capabilities and paid search advertising on the social network. Microsoft, which bought a $240 million stake in Facebook last year, told the IDG News Service that it expects the deal will expand the use of the Live Search engine, though some veteran bloggers questioned those expectations. The company did not provide financial details of the new deal. Greg Sterling, a blogger at Search Engine Land, noted that when Microsoft bought the minority stake, he expected that Live Search would inevitably come to Facebook. "This is a big deal for both Microsoft and Facebook, which had no Web search... [read full story]