uPlej.com is a new web site and service that harnesses the power of a social network to leverage online giving to charity. As the economy suffers, so are nonprofits. US businesses and people are giving less, and it's hurting the nonprofits whose job it is to help. While corporations give larger sums to charity, the majority of giving comes from individuals. Giving USA Foundation, a nonprofit that consults on philanthropy, says the U.S. has nearly 1.5 million nonprofits. Most of those donations (over 75%) come from individuals. uPlej.com uses an innovative system of online giving that uses the power of a network to leverage smaller donations. Rather than a larger one-time donation, uPlej is an affordable subscription plan that allows people to give less than they spend on one day's lunch to help others. The economy is...
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