Emirates' digital advertising ability has been declared a roaring success after the airline marched off with three Cannes Lions at the 55th International Advertising Festival. The creative wing of the carrier, along with London-based advertising agency Lean Mean Fighting Machine, picked up a Gold award for its Nonstop Fernando campaign, a Silver accolade for a brand campaign and a Bronze for Nonstop Fernando in the advertising category. The Non-stop Fernando campaign revolved around a Brazilian man talking non-stop about his home city of Sao Paulo to promote Emirates' first push into South America. The lively character talks for 14 hours 40 minutes - the same length as the flight from Dubai to Sao Paulo. The brand campaign involved cleverly constructed online video banners which allowed viewers to 'step' into moving footage...
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