MTV partners with Cadbury and Dish Network to launch interactive TV campaign

MTV Networks, a unit of Viacom, has announced that it is partnering with Cadbury to launch an advertiser-supported interactive television campaign. In line with this, iTV voting and polling presented by Cadbury's Sour Patch Kids will be enabled during The N's all-new reality series, Queen Bees, which premieres on July 11, 2008. The campaign will be available exclusively in Dish Network homes throughout the US, the company said. Hank Close, president of US advertisement sales at MTV Networks (MTVN), said: "This partnership signals that we're open for business in iTV advertising, and we're excited to step into the marketplace with great partners like Dish Network and Cadbury." Sebastian Genesio, marketing director of Sour Patch, said: "By participating in this exciting and innovative opportunity, we're taking our Sour Patch... [read full story]