NBC Universal Announces Unprecedented Coverage of the 2008 Beijing Olympics

digitalmediaonlineinc.com     09-Jul-2008            

Most Olympic Coverage in History: 3,600 Hours on NBC, USA, MSNBC, CNBC, Oxygen, Telemundo, Universal HD and NBCOlympics.comNearly 2,900 Hours of Live Coverage - Most Ever By PR Newswire NEW YORK, July 8 /PRNewswire/ -- NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, will present an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history. NBCU's unprecedented Olympics coverage features the most live coverage in the United States (75 percent in all), across the most platforms, of any Summer Olympics in history when the Games of the XXIX Olympiad commence on Aug. 8. The announcement was made today by Dick Ebersol, Chairman, NBC Universal Sports & Olympics and Executive Producer of NBCU's Olympic... [read full story]                    


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