Ebay, the world’s biggest online auctioneer, has seen its reputation take a battering this year after making changes to its business practices and, more recently, being sued by Louis Vuitton; yet the site still enjoys stronger than average recommendation levels, according to YouGov’s BrandIndex. The website’s buzz, a measure of whether people have heard positive or negative things about a brand, has nosedived five percentage points since it was ordered to pay French luxury goods company Louis Vuitton Hennessey (LVMH) £32 million in damages at the end of June. The landmark case made headlines throughout the media and could have far reaching implications for the auction house as other potentially costly litigations line-up around the world. By Friday (4 July), buzz has slipped to a seasonal low of 9, compared to 17 this time in...
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