comScore M:Metrics: Photo Messages Set to Edge Out Postcards as Photo Messaging Heats Up in the...

Photo Messaging Climbed 60 Percent in the United States During the Past Year RESTON, Va., July 8 RESTON, Va., July 8 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released the latest figures from the M:Metrics Benchmark Study which reports that photo messaging from mobile phones has grown 60 percent in the United States over the past year and 16 percent in Europe, where photo messaging got an earlier start. As the mercury climbs in the summer months, so does the usage of photo messaging in the United States, where for the past three years, photo messaging rates have been higher than average in July and August. (Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO) "Summer vacations provide the perfect context for photo messaging, as the utility of instantly... [read full story]