Plan, Don't Cram for the Big Test, Prepare for the Back-to-School Sales Spike by Deploying Behavioral Merchandizing Software SAN FRANCISCO, CA--(Marketwire - July 8, 2008) - We may be in the "dog days" of summer, but it won't be long before students head back to school. According to the US Census Bureau, Americans are expected to spend upwards of $7 billion on clothes and gear to prepare for the coming school year, and will soon begin flocking to Websites such as Staples.com, Target.com and OfficeDepot.com, to make their purchases and avoid store mayhem. With only a handful of high-sales shopping seasons per year, it is critical that eCommerce sites capitalize on spikes in traffic to build trust with shoppers, converting them to repeat customers. To achieve this, eCommerce Websites can easily deploy behavioral merchandizing...
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