SCOTLAND - People’s perception of pork is improving and the new view of it as an easy, versatile and healthy meat is attracting new groups of consumers. New independent research has shown that the historically boring and uninspiring view of pork is being replaced with a more positive reputation following a successful marketing strategy by QMS. All of the consumers surveyed agreed that pork was ‘easy to cook’, with 97% agreeing it ‘is really versatile for cooking with’. 93% of those questioned agreed with the statement ‘pork is good for you’. Laurent Vernet, Head of Marketing for red meat promotion body Quality Meat Scotland, said: “These new figures are a substantial success story for the industry, and represent a massive turn around in recent years. “Research has shown a 15 percent rise in health as the main reason for...
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