Are you being green washed?

From B&Bs to Boeing, everyone is jumping on the environmental bandwagon, but how can we be sure that what they promise is what they deliver? Tom Robbins reports Which way is the green way? Photograph: Alamy If you are looking for an ethical, environment-friendly holiday, it seems like the perfect place to start. Responsible Travel promises 'hand-picked holidays from hundreds of specialist operators who care about the environment and local people'. The company is by far the most successful of its kind, and has unimpeachable eco-credentials to match - one of the founders was professor of responsible tourism management at Leeds Metropolitan University, early backing came from The Body Shop's Anita Roddick and it organises the high-profile Responsible Tourism Awards. But when I went on to its website to look for a family skiing... [read full story]