Dubai: LG Electronics has said that 60 per cent of the mobile phone demand comes from simple phones rather than the complicated ones. "A majority of customers just want to make calls and send SMS and even the use of cameras in handsets are minimum," K. W. Kim, president and chief executive of LG Electronics Middle East and Africa Regional Company, said. He said Nokia is dominating this segment and it is very difficult for vendors to compete with Nokia. "So we have shifted our focus and would like to offer some thing different to customers. We are not concentrating more on volumes or rankings this year," he said. "Till last year, we used to sell what the group develops. But from this year, we are developing exclusive tailor-made products for this region. About 80 per cent of the products will be tailor-made apart from some...
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