The Roving Eye: Special Legacy Media July 4th Edition

due-diligence.typepad.com     04-Jul-2008          

Boob tubers not so nifty over fifty. (Sorry, but it's Variety, I had to try.) The average TV viewer is now eligible for AARP. The primo demographics have migrated elsewhere, and a lot of ad revenue will go with them. Who are those graying gazers? Crooked Timber isn't my usual hangout, but one of its contributors has run a nifty study on blogging and political participation and alignment. Well worth reading the whole thing, but what caught my attention was this graphic of 'ideological scaling' by media outlet. Seems that NBC, ABC, CBS, CNN, MSNBC and PBS are all splitting the audience of aging liberals and lefties, while the sole outlet with the remaining right of center crowd is... guess who? Rupert Murdoch may have joined the AARP crowd long ago, but all of his brain cells are still working. The inherent biases of the... [read full story]                    


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