Google's Flash indexing - good or bad for SEO?

Flash sites can be a nightmare from a user experience perspective, so we were surprised by Google's decision this week to begin to indexing content from Flash files (SWF). One major argument against the use of Flash has been that the major search engines have been unable to effectively index the content contained within these files, so websites using this software have been losing out in the search rankings. But the main arguments are that Flash sites are often inaccessible and their architects often try to reinvent the wheel, which leads to all manner of user experience nightmares. I talked to iCrossing's head of natural search Nilhan Jayasinghe to find out more about the development with Google, and why - like us - he believes that using Flash is still a bad idea from an SEO perspective... Why has Google decided to index... [read full story]                    

Add Comment
There are also 298 related articles
View all news articles about*:
*Newstin tag cloud displays all featured persons, associated organisations, related topics, regions and companies