Lenovo seeks prestige in price-sensitive market

The vendor's consumer push could slow down its overall momentum The perception of Lenovo as a laptop innovator has paid dividends in the enterprise space, but the reputation may not effectively translate to buyers who focus on price over features in the consumer space, analysts said. This week Lenovo announced the ThinkCentre K210 desktop, and it recently started shipping IdeaPad consumer laptops. The PCs include designs and features the company hopes will establish Lenovo as a "prestige" brand among consumers and put it in a better position to compete with rivals Hewlett-Packard and Dell. One consumer feature Lenovo is betting on is VeriFace, a face recognition technology where a camera recognizes a face to log a person into a computer. The feature absolves users from remembering lengthy and complex passwords. It has also... [read full story]