Perceptions of Green Marketplace are Evolving

Big and Small Businesses Shifting Focus to Include Mainstream Consumers in Green Push BOULDER, Colo., July 3 BOULDER, Colo., July 3 /PRNewswire-USNewswire/ -- Perceptions of the green marketplace and green consumers are changing. The LOHAS 12 Forum , which took place June 18-21, opened the door for some lively discussions and eye opening realizations about the evolving trends and the progression of the "green purchaser". The LOHAS consumer, the individual who makes purchasing decisions based on their values of personal and planetary health and benefit, accounts for a healthy 19% of the overall LOHAS marketplace. However, according to several key note speakers and LOHAS conference luminaries, while they continue to be the primary influencers, they are no longer the primary focus of businesses developing more eco-friendly... [read full story]