Conservatism still pays Limbaugh

iht.com     03-Jul-2008            

Digital pens that deserve some buzz Publicis Groupe agrees to buy Kekst Limbaugh's windfall comes at an acutely tough time for the radio industry, which has been troubled by technologies like iPods and a sluggish advertising climate. The total time spent listening to radio has fallen 16 percent in the last decade, according to data compiled by Arbitron, the measurement firm. Advertisers have taken note: Nielsen Monitor-Plus, an advertising information service, measured a 3.6 percent decline in national radio spending last year. "Frankly, since 2001, we've had a number of things going against us," said Jeff Haley, the chief executive of the Radio Advertising Bureau. In April, the bureau, a trade group, helped introduce "Radio Heard Here," a marketing campaign that is meant to reiterate the medium's relevance and emphasize that... [read full story]                    


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