Evening Post seeks return to relevance

04-Jul-2009 31 related
 

ASSOCIATED PRESS • July 4, 2009 INDIANAPOLIS -- The Saturday Evening Post, a centuries-old publication that helped make illustrator Norman Rockwell a household name and showcased some of America's greatest writers, is returning to its roots to show readers the value of a quiet read in an increasingly frantic digital age. A redesign launching with its July/August issue combines the Post's hallmarks -- art and fiction -- with folksy commentary and health articles. The revamped Post aims to be a relaxing option for people who are used to mostly reading online or are simply tired of special-interest magazines. "There is a void of magazines now that do emphasize art and creative writing and fiction," Publisher Joan SerVaas said. But industry experts said the Post, which traces its origins to Benjamin Franklin, risks alienating its... [read full story]                    

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