The old is new again at Saturday Evening Post

INDIANAPOLIS The Saturday Evening Post, a centuries-old publication that helped make illustrator Norman Rockwell a household name and showcased some of America's greatest writers, is returning to its roots to show readers the value of a quiet read in an increasingly frenetic digital age. A redesign launching with its July/August issue combines the Post's hallmarks - art and fiction - with folksy commentary and health articles. The revamped Post promises a more relaxing option for people who are used to doing much of their reading online, or are simply tired of special-interest magazines crammed into tight niches. "There is a void of magazines now that do emphasize art and creative writing and fiction," Publisher Joan SerVaas said. But industry experts say the Post - which traces its origins to Benjamin Franklin, though it had... [read full story]                    

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