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Zillow Expands Ad Deal with Newspapers

08-Sep-2008
Story Timeline:  85 days

NEW YORK (AP) -- Real-estate Web site Zillow.com is expanding its partnership with 282 newspapers to give national advertisers new ways to reach local markets, changes that the news companies hope will allow them to raise their fees for online ads. The new online advertising network, expected to be announced Monday, is the latest involving traditional media companies seeking higher-priced ads for their Web sites,... [read full story]                    

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Latest article on this story:

Zillow's new ad network desperate ploy to make sales numbers? [Startups]

valleywag.com 09-Sep-2008
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Real-estate site expands ad deal with newspapers

newsvine.com 08-Sep-2008
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