Foodmakers still have appetite for advertising

Big manufacturers see opportunity to reinforce value of their brands "DiGiornonomics" helps make the case that Kraft's industry-leading brand is a cheaper eat than delivery. MILWAUKEE - Foodmakers may be worried about higher costs for key ingredients, pushing through price increases and still maintaining their profits. But for big names like Sara Lee, Kraft and others, these slim times don't mean doing away with... [read full story]