European and Middle Eastern banks look to invest in CRM - survey

As business gets ever more competitive, banks in Europe and the Middle east are increasingly looking to invest in customer relationship management (CRM) technology to help differentiate themselves from rivals, according to a survey commissioned by SAP. In a poll of 108 banks conducted by the European Financial Management and Marketing Association (Efma), over half of respondents see customer-centric activities as... [read full story]