What's The Deal Droga?

Someone recently asked me how Droga5 earns their keep. It's a good question. Despite the idea behind Honeyshed being a good one, the execution has failed miserably. The online service has got to be costing them when it comes to the shop's bottom line. What else is Droga5 known for? The Tap Water Project. As far as PR and noble causes go, it was a stellar example, but was unpaid. So, how does Droga pay the upkeep... [read full story]