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Cable quietly introduces an anytime elections channel

29-Aug-2008
Story Timeline:  97 days

The cable industry, aiming to prevent Internet companies like Yahoo and YouTube from snatching away its ad revenue, has introduced an experimental political channel that gives advertisers a uniform way to buy time and measure the number of people watching. The channel, called Elections '08 On Demand, lets people watch videos whenever they want, much the way they can on YouTube or the Web sites of television... [read full story]                    

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