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Circuit City Uses Mobile Technology in New Concept Stores to Provide Higher Level of Customer Service Circuit City has hit upon an innovative idea of using gadgets to sell gadgets. The company worked with Microsoft and its partners to design a handheld selling tool called EDGE, the Enhanced Digital Guide Experience. Sales associates use the Tablet PC to walk guests through product usage questions, obtain product and services recommendations, give exciting demos, and even look up competitors’ prices. The tool has improved the multi-channel retailer’s ability to integrate circuitcity.com content with the store environment, which has enhanced the guest experience and changed the way associates operate in the new stores. EDGE has been a huge hit with the company’s sales associates, who are empowered to sell or discuss any product... [read full story]
