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It's back to basics to dress up the Windows brand

20-Aug-2008
Story Timeline:  94 days

Microsoft’s forthcoming advertising campaign for Windows is an ad agency’s nightmare. Windows and the Office suite of software applications are both successful commercial products but they generate as much enthusiasm as a bowl of cold porridge, writes Richard Waters You have viewed your allowance of free articles. If you wish to view more, click the... [read full story]                    

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Richard Waters, Microsoft