Two Michigan start-up businesses are poised to fly

Boomdash test-market coup nets new client BY KATHERINE YUNG • FREE PRESS BUSINESS WRITER • August 3, 2008 A little more than halfway through the year, two of Michigan's newest start-up companies are moving forward despite the weak economy. RealKidz Inc. is still searching for investors but got a lucky break. Meanwhile, Boomdash LLC passed a key test and achieved a major milestone. Here's the latest updates on how both businesses are faring. In late June, the Boomdash team faced a critical test that could make or break the Ann Arbor start-up company. Would their search engine advertising product, Boomdash Reach & Go, deliver the kinds of results customers were hoping for? Boomdash had tested the product before, but not with real customers. In early July, 20 small businesses in the Metairie, La., area began using Boomdash Reach... [read full story]