The Kit Kat moment - Cameron and Obama

If I worked for Kit Kat's marketing department I would be preparing the campaign right now. According to an ABC News blog, a private conversation between David Cameron and Barack Obama was picked up by a microphone. The two politicians were heard discussing the need to take a break. Here's an extract - "Do you have a break at all?" asked Cameron. "I have not," said Obama. "I am going to take a week in August. But I agree with you that somebody, somebody who had worked in the White House who -- not Clinton himself, but somebody who had been close to the process -- said that, should we be successful, that actually the most important thing you need to do is to have big chunks of time during the day when all you're doing is thinking. And the biggest mistake that a lot of these folks make is just feeling as if you have to be -- "... [read full story]